In 2010, the Chevrolet Cruze launched with one of the biggest media campaigns in Chevrolet Canada’s history.
From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, Chevrolet wanted them to live on in a meaningful way.
So they collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves and oversized totes.
A great collectible for Chevrolet fans who are now acting as walking billboards for the brand.
Fad or Future?
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