Ford made use of Instagram for a recent competition, aptly named Fiestagram.
Each week of the competition a new hashtag was announced that was associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People could then submit photos on Instagram, tagged with “#Fiestagram” and that week’s particular hashtag.
Interpretation of the hashtags was encouraged — #entry, for instance, inspired photographs of enchanting doorways, water fountains and sunrises.
The best photos were selected to be featured in real-life galleries and digital billboards, and Ford gave weekly prizes to those submitting particularly striking images. The final prize was a Ford Fiesta.
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