Visitors to Berlin’s underground station Friedrichstrasse were treated to an interactive event by Mercedes-Benz to promote their new Viano van.
Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys. The displays, which changed every time treated the viewer to what or who could be fitted into the Viano.
Some lucky commuters were even taken on a trip through the city inside a Viano as they exited the station.
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