1. 1. McDonald’s goes full steam ahead with ambient
  2. 2. MINI think outside the box in Amsterdam
  3. 3. Domino’s flip their pizzas for good taste
  4. 4. Google swings into broadcasting
  5. 5. iDecor delivers cyber style for the home
  6. 6. Did someone say tennis?
  7. 7. Hitler responds to the iPad
  8. 8. iPad is an incredible experience
  9. 9. Charlie Brooker – How to report the news
  10. 10. Céleste Boursier-Mougenot at Barbican Centre, London
  11. 11. Vancouver City time lapse
  12.   Guy tattoos glasses on face
  13.   Happiness Machine
  14.   Ninjas Unboxing
  15.   CL!CK
  16.   Star Wars Collection
  17.   Pepsi skips the Super Bowl and goes social instead
  18.   South African airline shows its true colours
  19.   Brands use Facebook gifts to win fans
  20.   Nokia points the way with giant arrow
  21.   Online viewing not a replacement for TV
  22.   Competition is heating up!
  23.   Bank trader views racy photos in live news update
  24.   Misa digital guitar demo
  25.   Sports Illustrated – Tablet Demo 1.5
  26.   iPad keynote in less than 180 secs
  27.   Sir Patrick Stewart – Digital Nation
  28.   Clothing drive
  29.   Embrace Life
  30.   Whale of a tale

Heineken’s interactive beer bottles

Published on the 23rd April 2013

Heineken have beaten everyone to it by creating the world’s first interactive beer bottle.

The Heineken Ignite Bottle features LED lights as well as sound and motion activation sensors, which create some pretty impressive effects in a party atmosphere: the bottle lights up in time to the beats of the music, as well as with the motion of people drinking from the bottle or clinking their bottles together to say ‘cheers’.

Although this is an idea that people claim to have had in the past, kudos to Heineken for making it a reality…and an impressive one:

YouTube Preview Image

Fad or Future?

Have your say and vote below.


Share this Page

Recent Issues

+ View All Issues
  • #222Issue 222 Cover
  • #221Issue 221 Cover
  • #220Issue 220 Cover
  • #219Issue 219 Cover
  • #218Issue 218 Cover
  • #217Issue 217 Cover