#158
  1. 1. Solar-charged clothing
  2. 2. Citizen Journalists boost real-time reporting
  3. 3. The sky is the limit
  4. 4. Heineken’s interactive beer bottles
  5. 5. Headphones match songs to your mood
  6. 6. Viral ad of the week
  7. 7. Viral video of the week
  8. 8. Website of the week
  9. 9. App of the week
  10. 10. Infographic of the week
  11. 11. TV Ratings
  12.   That’s it for this week

Heineken’s interactive beer bottles

Published on the 23rd April 2013

Heineken have beaten everyone to it by creating the world’s first interactive beer bottle.

The Heineken Ignite Bottle features LED lights as well as sound and motion activation sensors, which create some pretty impressive effects in a party atmosphere: the bottle lights up in time to the beats of the music, as well as with the motion of people drinking from the bottle or clinking their bottles together to say ‘cheers’.

Although this is an idea that people claim to have had in the past, kudos to Heineken for making it a reality…and an impressive one:

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