BCM: What Next

That’s it for this week

Courtney — Mon, 20 Feb 2012 21:41:07 +0000

Seven dominates

Courtney — Mon, 20 Feb 2012 21:40:01 +0000

All People National – Free to Air	Station	Audience
My Kitchen Rules – Wednesday	Network 7	1,933,000
My Kitchen Rules – Monday	Network 7	1,810,000
Revenge – Monday	Network 7	1,800,000
My Kitchen Rules – Thursday	Network 7	1,796,000
My Kitchen Rules – Tuesday	Network 7	1,535,000
Packed to the Rafters – Tuesday	Network 7	1,445,000
Nine News – Sunday	Network 9	1,393,000
The Big Bang Theory – Monday	Network 9	1,374,000
Seven News – Monday	Network 7	1,312,000
ODI Cricket – Aus v Ind Game 7 – Sunday	Network 9	1,258,000
Source: OzTAM 14/02/12 – 20/02/12

Touchnote

Courtney — Mon, 20 Feb 2012 21:39:19 +0000

Now it’s even easier to gloat about your amazing trip to friends and family, and without having to set foot inside a money grabbing tourist shop. With Touchnote you can turn any photo from your phone or Facebook into a real postcard and send it to anywhere in the world.

Children With Swag

Courtney — Mon, 20 Feb 2012 21:38:13 +0000

Pictures of people cooler than you are boring, but pictures of little kids cooler than you’ll ever be are awesomely cute. Enter Children with Swag, little kids, looking adorable and super cool making people go ‘Awwwwww’.

It’s highly addictive so be careful. Enjoy!

Inception Theme Park

Courtney — Mon, 20 Feb 2012 21:37:13 +0000

Click here to view the embedded video.

Shoot My Truck

Courtney — Mon, 20 Feb 2012 21:36:15 +0000

Click here to view the embedded video.

Hertz shows sharing is caring

Courtney — Mon, 20 Feb 2012 21:35:04 +0000

Change is in air in the car rental sector. Residents of Washington DC are now benefitting from the expansion of the Hertz on Demand car sharing program.

This service offers the unique experience of one-way car sharing, so a vehicle can be dropped off at any of the prescribed locations. This is unlike the Zipcar method, which requires the car to be returned to the same reserved parking spot.

Moreover, annual membership fees have been discontinued, instead there’s a pay-as-you-go system with low hourly and daily rates, and 180 miles a day, fuel and insurance included. Rentals are available for up to 30 days, there’s 24/7 live in-car assistance, and no late fees.

The other global rental brands will be watching closely!

The Howling Football

Courtney — Mon, 20 Feb 2012 21:34:23 +0000

The European Football Championships are due to kick off in the Ukraine in a few months, and brands are taking to the field to do battle on the advertising front. That said, it’s not just brands hoping to grab the attention of the masses.

There’s a non-government German organisation, looking to win the battle of hearts and minds way before June. Sadly, there are many street dogs and cats which are being killed thus making the towns and cities “cleaner” ahead of hundreds of thousands of football fans arriving in the country.

This poignant and clever ambient campaign hopes to raise money in support of the cause, with donations via SMS and more information available via QR codes.

Click here to view the embedded video.

Unlocking the truth about Guantanamo

Courtney — Mon, 20 Feb 2012 21:33:27 +0000

To mark the 10th anniversary of Guantánamo Bay’s opening, Amnesty International Sweden has added an outdoor element to its Slide to Unlock iPad campaign to promote activism via text messaging.

Late last year a digital billboard was installed at the Stureplan (Sweden’s equivalent of Times Square’), demonstrating that signatures can make a difference. With each added ‘signature’ on the iPad, the name of the person automatically appeared on the big screen. At the same time the prisoner depicted appeared to be ‘unlocked’.

Amnesty collected more than 160,000 signatures, delivering them to President Obama ahead of his State of the Union address.

Click here to view the embedded video.

Red Hot Chili Peppers go interactive

Courtney — Mon, 20 Feb 2012 21:32:08 +0000

The Red Hot Chili Peppers have taken their latest music video for the single ‘Look Around’ into a new dimension by making it interactive.

Whilst the non-interactive version of the video was released at the end of January, this new version incorporates a click-and-drag feature, allowing viewers to pan the camera back and forth through different scenes in a panoramic manner. You can also click the “Show Hints” option to reveal further interactive layers.

The members of RHCP are embracing digital. The band members are avid users of Twitter and they have released an official iPhone app.