Using Google Analytics, we reviewed data from a number of consumer websites. This included national retailers and franchises, government, FMCG, education, finance, fashion, utility, and B2B websites.
These sites were based in, and had offerings in Australia. Each site had at least 1,000 visitors per month. In total, the study analysed over 1.6m sources of online traffic and 140,000 visits from mobile devices.
The data was collected over a three month period from April - June 2011.
The focus of the data collection was on page visitations.
Mobile devices include smartphones, internet enabled phones, tablets and internet connected devices.